Inefficiency on the road – The issue isn’t where you think it is!
The biggest inefficiency in transportation these days is not where you would expect – in fact it doesn’t have to do with MPG’s or even gasoline at all. The truth is that the inefficiency lies with the fact that 80% of seats on the road go unoccupied. John Zimmer analyzes this phenomenon and offers insight into using social technology and collaboration to try to increase this issue.
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