What can men learn from Women Buyers?
When it comes to car buying, women are more informed and level-headed than male buyers in the showroom. Male buyers tend to use the dealership showroom as a staging ground for a boxing match with the “salesperson”, whereas a female buyer wants to finalize her transaction and leave.
When women approach shopping, they ask all the necessary questions, even if they think they know the answers. They do not rely on what they assume they may know from their vast knowledge of the industry or product.
I for one, respect the different angles my wife takes on purchases and the variety of questions she will ask. Some of the questions I may have been afraid to ask myself or that I have too much of an ego to ask.
Speaking solely as a salesperson, I believe male customers revel in the gamesmanship of sitting in a showroom and arguing back and forth with their salesperson. They have to win. Women do more research and, as a group, are more pragmatic in their vehicle choices. They tend to be more concerned about safety issues and reliability than horsepower and big wheels.
According to Lease Trader, 95% of women buyers list safety performance as their main concern when shopping for their next vehicle. Men (83%), on the other hand list driving and engine performance among their top issues. Here is the bottom line for us men. Please take your time doing your homework before venturing out. Your time is precious, so please do not waste it spending hours at a dealership.
Select Luxury Cars, located in Marietta, Ga. on Highway 41, hand “Selects” every vehicle. We specialize in the highest quality automobiles available in the market. Whether you live here in the Atlanta area or anywhere around the world, we will find the exact car you are dreaming of. If you are looking for a Mercedes, BMW, Porsche, Audi, Bentley, Rolls-Royce, Ferrari or other high end model, begin your search here and we won’t disappoint.